I had to to a blog post on this because I keep seeing it on television and love it, its a new take on advertising chocolate, my dissertation focused on shifting perceptions from brand product to brand ethics, this is a perfect example of this as they are focusing on the female market to which the flake chocolate bar is aimed at by presenting the product in a high fashion shoot style way which is similar to a shoot Kate moss was in, this means an instant connection can be made by the consumer. It is a very clever way of marketing a product which we are now seeing more and more in advertising.
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